"ELEXCORE" is a technology brand started by Denso to build a bigger future presence in our mobile society, which is undergoing a major electrification revolution.
Based on the concept of "visualizing the ideal image of electric control as devised by engineers", we created Denso’s unique worldview through brand names, stories, and product design.
The five product designs developed as brand symbols subtly arrange elements that change appearances in various ways according to the angle of light and point of view and embody the simple and honest thought of engineers: "understand electricity in detail and transform it freely".
2019 iF DESIGN AWARD
AD: Oyama Koji, Kawahara Yuji
D: Hoshida Hiroki, Kanda Yuko, Ibara Shota