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Paper Cup for the Global Conference
In its manifesto One DENSO Action, DENSO declared that, through its business activities and the actions of each individual employee, it will serve by carrying out its vision under the Long-term Policy 2020 of creating “balance between growth and preserving the Earth’s environment” and “a society that ensures security and safety and where people live in happiness.” As part of creating awareness of Global DENSO among all DENSO staff under One DENSO Action, exclusive paper cups were produced with DENSO’s tacit culture of “innovation, credibility and collaboration,” which has been handed down continuously through generations, printed in 17 languages to focus attention to DENSO's commitment to global sharing.
Designer: Yasui Takuhiro
