Plasma Cluster Ion Generator Cup-type

Expressed the image of overflowing ions to convey the product’s features to customers. By representing the invisible flow of air with sparkling light, the increase in ions compared to the previous model can be perceived at a glance. This key visual is deployed simultaneously both in stores and online.

Designers: Takemasa Tomoyuki, Tobita Yuka, Yasui Takuhiro

- Works -