Tagline: Core Visual
Brand innovation started to strengthen the Denso brand. The new tagline "Crafting the Core" represents a desire to create and continuously improve an indispensable "core" for a better future and is expressed in each of Denso's business fields.
The type of vision that each group has and how they will deliver their "core" technology in the future is expressed in messages and graphics. All of these items were created by in-house creators.
Brand Promotion Dept.