Exhibition: Frankfurt Motor Show 2017

Denso's new brand, V I, was used for the design of the exhibition booth. The display was developed as a place of business not only to converse with existing customers but also develop new customers. The display directly promotes Denso’s extensive business activities and the three technological fields that are the focus of its attention. The shapes, visuals, and messages aimed to depict Denso’s motto of "keep running towards the future".

Designers: Hiroshi Tsuchiya, Shohei Yamashita

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