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Mobility visuals
Visuals that feature mobility were created to convey the business content of DENSO. Angles that emphasize the skeleton-shaped front were formed to convey that there are many DENSO parts on cars. The color blue, which suggests peace of mind and safety, was used in overall color. Furthermore, placing detailed light fibers in the background presents an image of rushing from the automobile field to its future. The highly versatile mobility visuals are used as billboard advertisements outside of Japan and also used in key visuals in Microsoft PowerPoint presentations.
Art Director: Tobita Yuka
