What does DENSO think about and make as a company?
For the “What is DENSO?” video, the script is made up of words that even elementary school students know so that they may gain an interest in DENSO.
Although the video was produced completely using computer graphics, it looks like a stop-motion movie so that the viewers have a sense of craftsmanship, in recognition of the company tagline “Crafting the Core”.
The “Safety” and “Environment” videos do not look like advertisements and do not push a message so that they make a good impression on people who may not be interested in the company.
The goal was to give the videos a documentary feel and create sympathy for the stories of both the townspeople and the developers.

Creative Director: Brand Promotion Department