J-QuAD DYNAMICS Branding
Corporate tools for new company J-QuAD DYNAMICS.
J-QuAD is a joint venture between Aisin Seiki Co., Ltd.; ADVICS Co., Ltd.; JTEKT Corporation, and DENSO Corporation, established with the aim of making safe, comfortable smart mobility options a reality.
The name J-QuAD refers to the desire of four (a “quad”) of Japan’s leading companies to combine their forces to deliver Quality Automated Driving, while the company’s Q-shaped logo expresses a commitment to capitalizing on the synergy of these four companies in order to design high-quality integrated vehicle control systems that keep both those on-board the vehicle and outside it safe.
All J-QuAD DYNAMICS corporate tools embody the ideas contained in the company name and logo.
Copywriter: Miyazaki Eri
Art Director: Morishita Naoko