DENSO Original Illustration Icon Resource

An illustration icon has been designed for employee use in order to encourage a corporate climate in which every member of the DENSO workforce can help create a visual identity with a strong DENSO flavor.
“DENSO” has been evoked visually by combining the corporate colors of DENSO Red and “Crafting Blue” and incorporating the tilting of the “D” in the DENSO corporate logo.
Intended to be used not only by PR departments, but also in presentations, lectures and other situations in which sales and engineering staff communicate with stakeholders, the illustration icon is expected to play a major role in shaping impressions of DENSO.

Creative Director: Abe Yuta
Art Director: Morishita Naoko