Corporate mascot “Denmaru”

DENSO's corporate mascot “Denmaru” was created and distributed.
Denmaru is distinguished by its body, which is decorated with the “D” of the company logo, its charming expressions, and its lively movements.
In addition to past commercials, Denmaru has appeared in various places, including on the Internet, in chat tools, and in real life. The character communicates in a friendly way inside and outside the company. Denmaru was created to communicate DENSO’s spirit and warmth, which could not be conveyed on a technical level.

Art direction, character design, and illustration: Ohashi Chiaki

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