The Beginning of Manufacturing
The Early Start of DENSO Employees
DENSO employees start their day early. They join the commuting lines, ready to create.

DENSOʼs Commitment to Quality
In 1961, DENSO was awarded the prestigious Deming Prize for quality control. The all-employee effort towards this award laid the foundation for todayʼs "quality first" philosophy and culture. The names of all 5,136 employees who worked tirelessly to improve quality are engraved as a testament.

Crafting Our Own Tools
Pursuing optimal material compatibility, processing precision, and durability, we handcraft the best tools for each application.

Making Beautiful Parts
High-precision, high-quality parts are also aesthetically pleasing. This beauty is achieved in the final polishing stage of parts manufacturing. After machine work, skilled hands meticulously polish the parts to perfection.

Making Everything Ourselves
In the 1970s to early 1980s, we even made our own manhole covers with the DENSO mark, distinguishing them as DENSOʼs.

The Hands and Eyes of Craftsmanship

Left: Noritake
Tradition Passed Down: Since its founding in 1904, Noritake has led Japanese tableware manufacturing. The tradition of hand-painting is passed down through generations of craftsmen.

Right: DENSO
Polishing Airtight Components: Achieving extremely high precision, finishing parts to within 1/1000th of a millimeter by touch. The finished surface gleams with a rainbow sheen, symbolizing the quality of the part. This standard is referred to as achieving a "rainbow surface."

The People Who Make Things
Those who create are similar in their focused posture and serious gaze.

The Foundation

Left: Noritake
Corporate Motto: Established in 1957 based on "Our Companyʼs Spirit," and practiced ever since.

Right: DENSO
Corporate Motto: Created in 1956 from suggestions by employees, forming DENSOʼs corporate philosophy.

Preparing for Manufacturing
Getting ready to manufacture sets the mind in the right state.

The Workshop of Handcrafting
What appears chaotic at first glance is an organized setup where professional tools are placed in the most convenient positions for use.

Reference:
DENSO: Hand-filing molds.
Noritake: Painting plates.

Organization and Order
High-quality manufacturing starts with organization. Everything is arranged for ease of use at any time.

Reference:
DENSO: Sorting a vast number of bolts.
Noritake: Sorting pigments.

Crafted Beauty
Intricately and precisely made items are beautiful.

Reference:
DENSO: SiC wafer.
Noritake: Plates.