"Exceptional engineering (TECHNOLOGY) is one that, through the engineerʼs simple and honest appreciation of the physical principles as well as human craftsmanship (ART), has been refined to the realm of artistry." With the theme ART AND TECHNOLOGY, this advertising project highlights the origins of DENSO in Japanese industrial manufacturing culture, by expressing the beauty of advanced engineering.
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Creative Direction: Tokio Haruta
Art Direction: Tokio Haruta
Graphic Design: Takafumi Tomono
Photography: Yoshiteru Iida
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