An in-vehicle refrigerator is necessary to maintain constant temperature and quality when transporting food and other items.
We made use of the features of the diagonally installed compressor, which doubles refrigeration performance, and set a simple triangle exterior to create a distinctive silhouette.
When designing the exhaust ports, which prevent the influx of heat from the vehicle engine, we used multiple levels to both make the refrigerator itself look smaller and control the airflow.
2017 GOOD DESIGN AWARD
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Creative Direction: Hiroki Matsui
Art Direction: Yuji Kawahara
Product Design: Keisuke Toda
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