Works

Plasma Cluster Ion Generator Cup-Type2016

Expressed the image of overflowing ions to convey the productʼs features to customers.

By representing the invisible flow of air with sparkling light, the increase in ions compared to the previous model can be perceived at a glance. This key visual is deployed simultaneously both in stores and online.

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Graphic Design: Tomoyuki Takemasa, Yuka Tobita, Takuhiro Yasui