Works

Core Technologies for Future Mobility Graphic2017

Visuals were created to display the technological fields on which the company is focusing via general media.

Efficient Driving brings driving excitement and environmental performance.
Automated Driving brings the freedom and safety of movement.
Connected Driving brings new services and peace-of-mind security.

Based on close coordination with the Technology department, the visuals describe the advanced technology of the near future and express the joy of the people implementing them. Furthermore, the separation of fields by color makes the visuals easy to understand while maintaining the feeling that the three fields are part of a series. The visuals are designed in consideration of becoming an effective design tool for creating content as well.


Member

Creative Direction: Tokio Haruta
Art Direction: Tasuku Matsumura
Graphic Design: Chiaki Ohashi