Tokyo Motor Show 20172017
"Exhibition content and presentation techniques were revised to convey to general visitors the vision DENSO imagines for the future and its main technologies to realize it.
Mock cars that allow visitors to check out DENSOʼs main products installed in cars, shared-space VR to simulate DENSOʼs main technologies in a game-like manner, and product exhibits. These items were packaged into a space that represents the DENSO brand. Everything from the graphics, novelty goods, and images to the uniforms of guides were designed by in-house creators.
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Creative Direction: Tokio Haruta
Space Design: Yuji Tsuchiya, Shohei Yamashita, Brand Promotion Office
Graphic Design: Tasuku Matsumura, Brand Promotion Office
XR Design: Gen Orikasa
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